The Use of Social Media

 Everywhere you look these days you are either hearing or seeing references to Facebook, Twitter, Digg, Google Buzz or an assortment of social media sites. After all, with life as busy as it is, getting together with a group of your friends is often a difficult thing to accomplish. However, with the popularity of social media sites-especially those like Facebook, you can not only catch with who live locally, but with friends and family you have not seen for many years.

In addition to playing a large role in how we connect with each other, Facebook, Twitter and other social sites have become a favorite advertising spot for companies of every size. Whether it is Coca-Cola or the mom and pop computer store downtown, people everywhere are making use of the far reaching power of social media site, and when you add in the potential websites like YouTube, the numbers are even greater.

When promoting your website and business, experts agree that along with well-used and maintained SEO practices, one of the best ways to promote your business is with social media sites. If you have not already learned to use these tools, then take a few moments to do so. It will take time to build a following, but the potential for profit and an increase in customers is worth the time it takes to learn. You can make your pages as basic or elaborate as you want, offer special “web-only” coupons, get customer feedback and get to know your fans. But no mater your approach, simple or over the top, time spent using social media sites is worth it.

If you are interested in using social media to build your business but do not have time to do it yourself, don’t despair. Using social media sites can take up a significant amount of time. If you don’t have time, or perhaps the personnel, to devote to social media, consider hiring someone to make Twitter posts, do Facebook comments and interact with site followers for you.  Having someone whose primary responsibility is to interact with clients and potential clientele is a great way to make those you serve feel welcomed and wanted and can result in building a larger customer base as well.

Using social media is rapidly becoming a prime way to build your business. Have you made your mark on the social media scene? If not, it’s not too late! Do it yourself or contact Write Away Copywriting to do it for you.