Copywriting: Is a Web Copywriter Worth the Money?

Today’s To Do List:

•Write an SEO friendly blog post
•Post an interesting comment on the company’s social media sites
•Do some research on changes in the business world

Goals for the Year:

•Start a company newsletter
•Update the written content on the company website
•Have a weekly blog post
•Spend more time with family and friends

If your agenda looks like this (or a variation of it) but you don’t know when you are going to actually accomplish everything, then you need a web copywriter. After all, your time is valuable and you want to make the most of your time as well as your money. When you hire a web copy writing expert, then you have the extra time you deserve as well as the web content you desire.

What is a Web Copywriter?

A web copywriter is someone who understands the value of search engine optimized (SEO) web content. In fact, as a web copywriting guru they pay attention to Internet trends, have an understanding of search engine optimization and know how to use your business’ keywords to help your company website be noticed by search engines.

Hiring a web copywriter is an investment in your business. Consequently, the old maxim, “You get what you pay for” comes into play. A good web copy writer is unlikely to sell their services for pennies, but that doesn’t mean you have to spend hundreds of dollars a month either! You will need to determine what having a web copy writer on staff is worth to you.

Writers on sites such as E-lance.com will provide content for as little as .03¢ a word. However, what you may save in hiring a professional web copy writing professional you are likely to spend in time editing the material, or paying a professional web copywriter to do the editing. When you hire a SEO copywriter, you may spend a bit more, but the finished product will be well worth it.

Good Qualities in a Web Copy writing Expert

There are many things to look for in a web copywriter. After all, they are representing your company and you want a positive reputation. The following are some worthwhile criteria to look for:

  1. Does the web copywriter have a portfolio or personal work samples you can see? This will give you a chance to determine if their work will meet your needs.
  2. Is the work theirs? You will want to be sure that the work has not been plagiarized.
  3. Is the web copy writing professional enthusiastic about the project?
  4. Did they ask about your company’s history and the products/services you offer?

 

When interviewing a copywriter they should acknowledge you have the final say, but also show and interest in you. Oftentimes, a web copywriting professional will have a different approach or new idea(s) that can help build your business. Being open to their suggestions will go a long way towards establishing a good working relationship.

Your Web Copywriter and You

When hiring a web copywriter, it is worth your time and money to be sure there is a clear understanding of what is expected. Take some time to establish what each party is providing.

Some Client Expectations of a Web Copywriter Items a Web Copywriter May ask for
-Web content of a specific length
-Pictures to go with the web content
-Specific day(s) of the month when the web content is due
-Specific keywords to be included
-Keyword density
-Signing a contract with a privacy or no competition clause
-Background information on the company
-A list of preferred keywords
-A list of preferred topics
-A specific payment schedule
-Bio material on key employees
-Information on products or services

These are important elements of working with a web copy writer. Bypassing them can create an ineffective working relationship. By making sure everyone understands what is expected of them, a solid working relationship will be formed.

Hiring a web copywriter can help your business grow, without you needing to spend extra hours at work. After all, you want to move the items on your To Do List to the Completed List. Since for most of us, time is money, hiring web copywriting professional is an investment worth making. When are you going to hire a web copywriter for your company?

Additional Articles about Web Copywriters

It Just Ain’t Write: Finding Good Web Copywriters
How to Find and Keep a Great Copywriter
What to Expect from a Website Copywriter Professional
What does a Web Copywriter do?