Choosing the Game Plan for Your Company Website

footballfieldI love football! The camaraderie in team spirit, the thinking and strategizing, the physicality and the competiveness all work to make it a great game. But, in order for a team to be a success, they must have a solid game plan. Your business is no different. To have a profitable business, you must have a game plan.

Your plan will be different from the company’s down the block, but you must put some intentionality into what you want you to accomplish. However, sometimes it can be difficult to determine what direction to take for your business, especially when it comes to building a website. You may struggle with whether to have an Events page versus a Blog spot, if you should have a Company History page or an Employee Bio page-or perhaps both.

If you need help in moving forward with your game plan for creating an online presence, then it’s time to talk to a web developer about what needs to be done. This is similar to when the coach lays out the approach for the upcoming game. Whether you enter the discussion with a web developer carrying your tablet or notebook, expect to get answers for the following:

  • How many pages your site must have to fully represent your company?
  • Will you have a blog or an events page? You should have at least one of these, as you don’t want your page to be static or Google is unlikely to notice its existence.
  • To what social media platforms will you link?
  • How much do you want to invest in building your website and its ongoing management?

These are but a few of the questions you will be asked as you craft your wining game plan, but they are very necessary to building an online presence. If you need direction in finding a trustworthy web developer, be sure to contact some of these web developers:

These are all friends of North Carolina copywriter, Write Away Copywriting. They will be happy to help you with the design and content of your website. And, if you should prefer to not do the writing for your website’s content, don’t hesitate to contact J. Slagell. Get started on your web presence game plan today so you can score a touchdown sooner and not later!