Category Archives: Content Writing

Copywriting: Is a Web Copywriter Worth the Money?

Today’s To Do List:

•Write an SEO friendly blog post
•Post an interesting comment on the company’s social media sites
•Do some research on changes in the business world

Goals for the Year:

•Start a company newsletter
•Update the written content on the company website
•Have a weekly blog post
•Spend more time with family and friends

If your agenda looks like this (or a variation of it) but you don’t know when you are going to actually accomplish everything, then you need a web copywriter. After all, your time is valuable and you want to make the most of your time as well as your money. When you hire a web copy writing expert, then you have the extra time you deserve as well as the web content you desire.

What is a Web Copywriter?

A web copywriter is someone who understands the value of search engine optimized (SEO) web content. In fact, as a web copywriting guru they pay attention to Internet trends, have an understanding of search engine optimization and know how to use your business’ keywords to help your company website be noticed by search engines.

Hiring a web copywriter is an investment in your business. Consequently, the old maxim, “You get what you pay for” comes into play. A good web copy writer is unlikely to sell their services for pennies, but that doesn’t mean you have to spend hundreds of dollars a month either! You will need to determine what having a web copy writer on staff is worth to you.

Writers on sites such as E-lance.com will provide content for as little as .03¢ a word. However, what you may save in hiring a professional web copy writing professional you are likely to spend in time editing the material, or paying a professional web copywriter to do the editing. When you hire a SEO copywriter, you may spend a bit more, but the finished product will be well worth it.

Good Qualities in a Web Copy writing Expert

There are many things to look for in a web copywriter. After all, they are representing your company and you want a positive reputation. The following are some worthwhile criteria to look for:

  1. Does the web copywriter have a portfolio or personal work samples you can see? This will give you a chance to determine if their work will meet your needs.
  2. Is the work theirs? You will want to be sure that the work has not been plagiarized.
  3. Is the web copy writing professional enthusiastic about the project?
  4. Did they ask about your company’s history and the products/services you offer?

 

When interviewing a copywriter they should acknowledge you have the final say, but also show and interest in you. Oftentimes, a web copywriting professional will have a different approach or new idea(s) that can help build your business. Being open to their suggestions will go a long way towards establishing a good working relationship.

Your Web Copywriter and You

When hiring a web copywriter, it is worth your time and money to be sure there is a clear understanding of what is expected. Take some time to establish what each party is providing.

Some Client Expectations of a Web Copywriter Items a Web Copywriter May ask for
-Web content of a specific length
-Pictures to go with the web content
-Specific day(s) of the month when the web content is due
-Specific keywords to be included
-Keyword density
-Signing a contract with a privacy or no competition clause
-Background information on the company
-A list of preferred keywords
-A list of preferred topics
-A specific payment schedule
-Bio material on key employees
-Information on products or services

These are important elements of working with a web copy writer. Bypassing them can create an ineffective working relationship. By making sure everyone understands what is expected of them, a solid working relationship will be formed.

Hiring a web copywriter can help your business grow, without you needing to spend extra hours at work. After all, you want to move the items on your To Do List to the Completed List. Since for most of us, time is money, hiring web copywriting professional is an investment worth making. When are you going to hire a web copywriter for your company?

Additional Articles about Web Copywriters

It Just Ain’t Write: Finding Good Web Copywriters
How to Find and Keep a Great Copywriter
What to Expect from a Website Copywriter Professional
What does a Web Copywriter do?

NC Blog – Blogging in North Carolina

As a North Carolina blogger, there is plenty to blog about. Whether it is the vast and varied topography, the abundance of Carolina historic locations or being able to tour the campuses of some of the most respected colleges in the southeast, the North Carolina blog expert can easily keep busy, writing about this beautiful state. Of course, for the North Carolina blogger there must also be time spent writing about other elements of life. Consequently, when blogging in the Carolinas, it is also necessary to be able to write web content about topics such as SEO, WordPress, heat maps and other web-related matters.

When you are looking for a North Carolina blogger, you want someone who can combine their love of the region with the knowledge of the Web while utilizing SEO content writing techniques and White Hat practices. As a Carolina blogger, Write Away Copywriting of the Piedmont Triad region is here to help. In fact, Write Away Copywriting will provide you with well-researched material for blogs on virtually any topic you would like within a reasonable amount of time–often within a week or less of the work request!

Since moving to North Carolina, blogger, SEO copywriter and researcher, Janet Slagell of Write Away Copywriting, has carved out a niche of the web with articles on Suite 101.com. E-zine.com and Hubpages.com as well as providing blogs and content writing for nearly four dozen websites and several newsletters. As a North Carolina blog writer, writing web content is serious business. Whether it is keeping a proper ratio of keywords or searching out long tail phrases, this North Carolina blogger will do what it takes to see that your web content is all you want it to be.

For Your Carolina Blogging Needs

So what should you look for in a Carolina blogger and copywriter? Simply put, it should be someone who can improve and enhance your website. As you begin your search for a Carolina blogger, here are some questions to consider:

  1. Does the Carolina blogger have a good reputation for completing jobs in a reasonable amount of time? When the best bloggers make a commitment to do a job by a specific date, they should meet the deadline. In fact, the best blogger will endeavor to finish an assignment ahead of schedule.
  2. Is the North Carolina blog person willing to work with you and make revisions on web content they have provided? Sometimes, even the best blogger may not have an exact understanding of your web content need or wants. As a result, it may be necessary to make changes to their content. Be sure that your Carolina blogger is willing to work with you to develop the web content you desire.
  3. Are the rates the Carolina blogger charges comparable to others? In an age where one wants to save wherever possible, this is something to keep in mind. However, to get the best blog expert settling for lowest cost may not be the best idea.

Hiring a Carolina blogger is a great way to add content to your website, and here at Write Away Copywriting that is the focus. So, if you are looking for a Carolina blogger to provide content for your site, drop this Carolina blog guru a line or give me a call today.

Best Backlinks suggested by North Carolina Blogger:

 

Content Writing: Who to hire for writing content on your Website

In the world of online businesses and SEO Content Writing, “Content is king.” This is because having new web content on a regular basis allows search engines to know that your website is alive. However, writing content takes time and when you run your own business you may not have the time to devote to writing. So, to build brand awareness along with increasing search engine ranking, many website owners opt to hire content writers to provide web content.

But how do you know which content writer to choose? After all, there are thousands of web content providers available, each with their own style of Content Writing.
What to look for in a good SEO content writer?

If you are looking for a web content provider, here are some of the characteristics of a good SEO content writer:

  •  The Content Writer should be a self-starter. Doing web Content Writing is not for the faint of spirit. It requires taking the time to research the topic thoroughly and then provide SEO friendly content that appeals to the client as well as the reader. A competent content writer will provide the work on time and not require babysitting along the way.
  • The SEO Content provider should be organized. When you are talking to someone about Content Writing be sure to ask how they approach writing content. Do they use a writing checklist, a calendar or task organizer? Perhaps, the Content Writing company has a team of specialists where jobs are divided up based on skill sets. The more you know about the writing development phase the more at ease you can be in hiring a specific Content Writing company for a job.
  • Does the potential Content Writer understand the various types of web Content Writing? An effective content writer knows how marketing writing differs from navigational writing, as well as how to write good descriptions, SEO friendly titles and paragraphs that are informative yet interesting to read.
  • The SEO writer is able to not only provide web Content Writing but can edit, as well. This is especially helpful if your company frequently re-designs websites where the site owner wants you to take the existing web content and give it a new look.
  • Does the web Content Writing provider submit nearly flawless (preferably, error-free) work? Despite living in an age where texting and three letter acronyms are common, writing issues like misspellings, typos, improper subject-verb agreement, poor grammar and slang should not be a part of a properly executed Content Writing. When corresponding with a content writer pay attention to how they write. If there is a plethora of problems in their e-mails, chances are their written content will reflect the same.

These are some of the most important traits for a SEO Writing provider. After all, effectively composed Content Writing can make the difference in the success of your web business. Content is king, but if the Content Writing reflects the mind of the jester rather than the elegance of royalty, your web content may do more harm than good. Be sure to hire a Content Writing provider whose work successfully promotes your company!

Related Links to SEO Content Writing

Some great ideas about writing good content
Articles on writing and creating content
Instructions on writing SEO content for web
Step by step procedures in writing SEO Content

 

In the Know about I-marketing, and link building, and SEO writing

chain link, link building, SEOI-marketing, and link building, and SEO writing…Oh my! The days of simply tacking an announcement on the post office bulletin board or buying an advertisement in the town paper and netting record-breaking sales are long gone. Today’s businesses, in order to be successful, are now required to reach potential customers through a wide variety of marketing approaches ranging from the world-wide web and social networking sites as well as tried and true venues like the printed word. Businesses must implement savvy SEO writing and marketing, a variety of link options, and assortment of ways to contact them-all while making the consumer feel important and special.

So what are some of the most effective ways to reach customers? Well, depending on who you ask the answers may vary, but one of the most consistent responses is that of social networking sites such as Facebook or Twitter. These sites are easy to use and offer a greater customer base than by using snail mail, telemarketing, or even e-mail advertisements. If you are not familiar with the business opportunities available through these sites, then take some time in the near future to tap their potential.

Once a customer visits your site, you will want to keep them there long enough to seal the deal. You can do this through effective sales, maintaining an order history, suggesting related products or services or by providing quality reading material that align with your site’s products, services and interest. You can implement surveys or offer feedback forms, provide live chats or a customer review section but whatever you opt for, you want it to be easy for customers to use.

So get connected with the latest and greatest the Internet has to offer, be persistent in marketing and SEO techniques and watch your business begin to grow. No, it won’t happen overnight, but with perseverance and patience, you will see an increase in business.