Category Archives: WAC Updates

The Importance of a Blog

pens, writingJust because you have a blog spot on your website does not mean that you will automatically have a multitude of site guests. Many websites have blogs or news pages, but they haven’t posted anything in months! When this happens, the message is being sent that nothing is happening or that they are satisfied with the status quo of their company. And, unless you are having to turn away customers because business is so good you don’t wish to engage more clients, this is not likely the message you want to send.

So, how often should you post something to your blog? Ideally, at least once a month—not that one always manages to do that! Of course, even if it is only every 8 weeks, and then only a brief post, you are still showing signs of life. These signs of life, let the search engines know that you exist and will help your page rank higher on Google, Bing, Yahoo and other search engines.

You should also keep in mind, that blog posts do not have to be written content. It can be a cartoon, a picture, a video or perhaps taking a few minutes to post a client review. In addition, if you have a newsletter that is already being sent out, you can simply reformat –if desired- the newsletter and post it on your blog spot, thus getting two uses for one item!

Perhaps you truly don’t have the time, or even the inclination, to write blog posts each month. Then a great alternative is to hire a copywriter to write for you. In many cases, you can hire a SEO writer to create daily, weekly, or monthly posts for as little as $10 a post. And while you may think this is an unnecessary expense, consider this: Can you afford not to? After all, blog posts will engage site guests and ultimately result in more sales. So, that small expense for blog posts has now become a new account!

Don’t just have a blog spot or news page. Make use of this important element of your website. After all, content is king and a blog is one of the best ways there is to help build your site’s page rank. If you are in need of regular blog posts, but would like to have someone else do the writing, please contact Write Away Copywriting and get started today on building your blog!

 

 

Life is Good! What’s Happening at Write Away Copywriting

It’s been a while since I have written here, but it’s not because I’ve been on sabbatical. Rather, I have been working on a variety of writing projects. However, the busyness of writing has been worth it. I have recently had articles about the use of “hidden” cameras, as well as a later article on dentists in the Chapel Hill, NC area,  published at Southern Neighbor magazine (If you would like a PDF of the articles, let me know). and even more recent, I am now working as the Content Editor of CouponClaim.com. I have also been busy with a wide assortment of research and writing projects for 30 states, as well as writing about the home security industry. Needless to say, life has been busy—but it is very good.

The World of Copywriting: Making the Most of Your Website

In days gone by, if you wanted to advertise your business, it was necessary to spend large amounts of money on printed ads, signs, and media. And, while much of that still holds true today, these are no longer the standard in advertising.  The newcomer to the advertising world is the internet. After all, many people are so busy with work, school, family, sports, etc. that spending hours at the store shopping for just the right items is time they don’t have. To counteract that, the wise service provider is including on-line shopping, customer reviews and coupons, all available at the click of the mouse. Consequently, one of the best ways to make sure that your website ranks high on a web search is through the use of Search Engine Optimization (SEO).

By definition SEO is “The process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion.” Ideally, you want your website to rank high on the list generated by web searches so that you will have more “hits” on your site.  There are several methods that allow a copywriter to decide what the best words/phrases are to ensure high placement on this list.  When you decide to upgrade (or build) your website, you will want to be sure that the content writer understands search engine optimization and will be employing SEO as part of their writing.

When it comes to the actual content of your webpage you can either supply the copywriter with the basic information you want posted and have them insert/edit it to meet search engine optimization needs or you can simply provide the ideas/products to be discussed and ask the copywriter to do the research. Depending on the method chosen, the copywriter will then begin writing your webpage content.  If you opt to have the copywriter do the research, they will employ a variety of research methods ranging from the use of books and magazines, interviews, polls and web sources. Of course, the more work the copywriter has to put into the research and writing process, the more it is likely to cost.

Taking time to explain the needs of your webpage is important. Be sure that your copywriter understands what you are looking to accomplish.  This will result in web content that is more pleasing as well as more SEO friendly.