Tag Archives: business

Stepping Out of Your Comfort Zone in 2018

So what goals have you set for your business for the upcoming year?

Whether it is building a larger client base, starting a newsletter, learning more about social media or perhaps adding a new service, there is always something to learn and explore. And one of the best parts about being a business owner is that you can take the chance and try them.

Of course, that can also be overwhelming and frightening, too. However, if you have set goals for the year ahead, then here are some things to keep in mind.

I wish I could say I was brilliant, and came up with these points on my own, but it’s only right to give credit where it’s due.  Hence, thanks to my pastor, Bud Wrenn – Integrity Church, Burlington, NC – for these reminders about on moving forward.

1. Be all in to be all out. Did you set goals for 2018? Then give them all you have and work towards achieving them.
2. Shake up the status quo. Doing what you have always done, or what everyone expects won’t bring about change. You will likely have to do something unconventional.
3. Have your eyes on the big picture and work daily to achieve it. Whether the goal is meeting new people, gaining more clients, better time management or something totally not work related, you have to focus on the goal and take action every day towards bringing to fruition.
4. Don’t give up! Ups and downs are the norm, but don’t let the lows hold you down.

Are you ready for the year ahead?  Then now is the time to take the first step. Keep in mind that you don’t have to work alone to accomplish your goals. Surround yourself with people who want to help you succeed.  Then hold your head high and take those steps. If you falter, there are people to catch you and help stay focussed.

And, if some of the goals include writing, then don’t hesitate to talk to someone at Write Away to learn more. After all, just because you want to do rewrite your web content, begin using social media or start a blog, it doesn’t mean you have to do it by yourself!

So, what do plan on accomplishing in the year ahead? Contact Write Away today to get started.

5 Ideas for Blog Posts

5 Blog post ideas for the tired blogger (pic from www.gapyear.com)

Having a blog on your website is a great way to boost your site’s SEO, but only if you take the time to post to it on a regular basis. In fact, many experts recommend posting at least once a week. But for many of us, that is a steep assignment as life and the daily needs of running a business can get in the way of blogging. For others, it might not be the time involved for blogging so much as having ideas for the posts.

If you fall into this latter category, then you are not alone. Write Away Copywriting has some ideas and tips for your next blog posts.

Be informed of the latest changes, new products, etc. in your industry so you can share that information with your readers.

Lessons learned about running your business are not only inspiring but lets others know that they can overcome obstacle, too. It also lends some credibility to you and your business.

Ongoing saga of what is going on at your company. Do you have a new product or service? Perhaps you have hired a new sales rep or expanded your service area. Letting your readers know what is going on helps them connect and builds loyalty.

Goals you are working towards also lets people know where your company is headed.

Surveys are a great way to get customer feedback or to ask leaders in your field for their input. Consider posting pictures with names and companies of the survey contributors, as way to boost link opportunities, as well.

Blog posts are a fun way to generate interest and excitement about what is happening at your company. They don’t have to be long, technical diatribes, just something that keeps site guests engaged and wanting to hire you or use your products. So, don’t let that blog page sit empty…write a blog post this week!

Bacon and Business

bacon

 

Bacon is currently one of the most popular meat products in America. This is because it offers that extra flavor to nearly anything it is paired with.  I mean, what would filet mignon be without bacon or a BLT sandwich be like without the savory, salty addition of bacon? Bacon adds that little bit of extra flavor to so many foods.

But, “What” you may ask, “does bacon have to do with business?”  If you are not in the culinary business, then you may have never thought of bacon and business in the same sentence, but just as bacon complements many foods, the bacon below can spice up your business:

Blog posts– If you have a blog page on your website, then use it. Remember, Google notes websites that have new content on a regular basis. Either write the posts yourself or hire someone to do it for you.

Apps and advertisement-If you have a business where an app would be beneficial, then take the time to design one and make available to others. Or, if you would rather, set up a Google AdWords Campaign. Remember, you want to keep your business in the public, so take advantage of the tools available to you.

Connect with others through emails, phone calls, newsletters,social media and more. You never know when that 5-minute phone call or the time spent on Facebook or Pinterest will pay off in a big way.

Offline connections– Attend seminars, get involved with community events and organizations or go to conferences whenever possible.

Network– Don’t just attend the seminars, conferences, etc. get involved! This doesn’t have to be just within your field of business, but may be a group for a passion or hobby you have. Many times, you will get a new client based purely on the fact that “they know/knew you from….”

Yes, adding some bacon to your business is a great way to get the word out about what you have to offer. However, if jobs like social media, blog posts and other writing aspects are things that “burn your bacon” talk to Write Away Copywriting about taking care of those jobs for you. After all, just because bacon taste great doesn’t mean you have to cook it for yourself!