Recently, I was privileged to become part of a local group of business owners. The group, Rising Tide Society: Tuesdays Together, is made up of store owners, writers, calligraphers, designers, photographers, event planners, and other creatives who believe that working with each other is more important than competing against others in their field.
As we gathered together in event coordinator, Sara -anne Caudle of Sara-anne Photography‘s studio, we talked about how to build a better social media presence, the struggles we face in managing our website and our hopes and dreams for the future.
As we talked, we found that many of us had the same struggles – no time to work on our own website, fears of committing to starting a blog, balancing work and family, finding time to just unwind and others. But we also recognized that each of us had talents and skills that we could use to help each other grow.
In going to that meeting, I was reminded again that no matter what the problem, there is always someone who has “been there -done that” and is happy to lend a hand to help someone else navigate the path they are called to explore. Being a business owner is a great blessing, but it is also one that is made better when you can connect with others and do life together. I can’t wait to see how the Tuesday’s Together group evolves and how we work together to build stronger businesses!
***Tuesdays Together is part of The Rising Tide Society whose motto is Community over Competition. The Tuesdays Together groups meet on the second Tuesday of every month to discuss ways to build their business.
Blogging is an important part of building a web presence, but it can be a bit intimidating. If staring at a blank screen seems to be more common than you would like, then use the tips below the next time yo are asked to write for the company blog.
Brainstorm and organize your ideas. Start with your concept as the anchor, create a brief outline and write 2- sentences for each point.
Include hard data such as facts and statistics, being sure to link to the original source.
Have a title that is eye-catching. Men are typically drawn to titles with numbers (7 Ways to…) while women are prone to titles with “How to” or “Why”.
Identify your audience, and determine what type of content appeals to them. This may take a bit of trial and error.
Write with authority. Establish yourself as an industry expert.
Check out other blogs within your industry and see what is trending.
Be consistent. Whether you publish on the same day of the month/week, use the same format every time, etc. don’t change things up every time you post something.
If you are part of a conference or webinar, blog about it.
Don’t be afraid to create controversy.
Write in your own voice.
Use Spellcheck programs. Proofread multiple times. If possible, have 1-2 others proof your work before posting.
Link to others, but never let someone pay you to do so.
Your blog should include the following info:
Graphics that draw the eye. These can be images, infographics, bar graphs, etc. It is even better if the images are original to you.
Offer specials (when appropriate)
Teach people how to use your product/services
Have a point; don’t just ramble in order to reach a specific word count.
Always have a Call to Action
Use keywords and phrases. Be sure to target the cities where you want to build a customer base.
Formatting is important!
Use short paragraphs – no more than 75 to 100 words or 6 lines long.
Having white space between paragraphs makes it easier to read.
Use subheadings in bold that include keywords.
Use an easy to read font.
Lists with bullet points or numbers make it easy for readers to scan information quickly.
Shorter sentences are better.
Align to the left, rather than the center.
Keep posts to no more than 300 to 1,000 words long.
Blogging is a part of being found on the Web; and, with bit of planning, it doesn’t have to be a stressful process. Of course, if you would rather have someone else write the blog posts for you, contact Write Away and explain the types of post you need, and a few other elements and you can mark “write a blog post” off of your To Do list.
My son has a t-shirt he wears when working with a local youth ministry that states, “We feel awkward, so you don’t have to.” When I first saw it, I chuckled and thought what a great way to make others feel welcomed and at ease. By wearing that shirt, he and the others on that team provide a great welcoming service to those who visit.
With that comment in mind, I thought about how awkward it can be for some people to write. Whether it is a blog post, a social media status, or an article promoting a specific product or service the mere thought of writing is awkward at best. In fact, I have several friends who have said that there is no way they could spend every day writing and researching, some have even stated that writing causes them stress. Typically, my response to that is to say, “That’s okay, I couldn’t do what you do.” Thankfully, we all have different skills and interest.
So, if you are one of those people who shudder at the thought of writing, that’s okay. Rather than get stressed out trying to come up with a topic or getting frustrated with social media sites, just let someone else do it for you. Here at Write Away Copywriting, I am happy to take the task of writing off your To Do list. I can work with a title of your choosing or you can give the parameters (topic, article length, keywords, etc.) that you would like the material to contain.
So, rather than feeling “awkward” when facing that blank sheet of paper or an empty Word document, just give me a call, send me an e-mail or contact me on Facebook—I would love to help you!