Tag Archives: Copywriting

Game Time! Playing with Words

Some of my best memories of growing up involved word games–specifically, playing Scrabble with my dad.  My dad is a pro at Scrabble and it was viewed much like a  rite of passage to be able to beat him at this game.  My dad plays Scrabble like he does everything he approaches- he plays it to win, preferably by a large margin.  So, when playing Scrabble against my dad, it wasn’t just about having a good word, but about playing it in the spot that gets the maximum number of points.  A score of less than 10 was scoffed – unless it was the end of the game and the goal then became, “Just get rid of the tiles!”

This passion for words was encourage through other word games such as Upwords, supplemented with books of word searches and solving scrambled word puzzles and in doing crossword puzzles. As I got older, I discovered the wonderful world of Roget’s Thesaurus and could be found reading the thesaurus or dictionary – just for fun.

But this love of words and wordplay  was something I saw more as a hobby that fit well with my love of reading and writing. I never saw writing or words as being a career. However, a few years ago, I was taught how to join my love of words with the Web and the perfect job presented itself. And for that I will always be grateful!

Writing for the Web has taught me many things. It has opened up doors I never dreamed possible, It has allowed me to make many great friends and learn about topics and fields, I would- most likely- have never studied. Forming Write Away Copywriting and spending my days writing is an awesome journey and one I look forward to embarking upon every day.

So to those of you who have had a part in broadening my horizons and expanding my knowledge and skills, Thanks! I look forward to many more writing adventures in the future.  If we haven’t met, drop me a line, I would love to help you build your Web presence – be it through text for a new website, making revisions to your existing site, crafting and writing your newsletter or perhaps managing your social media–just ask. If there is writing to be done, I am happy to do it.

And for now, perhaps it’s time to break out the Scrabble game–it’s been at least a week since the last time I played!

widowsphere.blogspot.com
image from widowsphere.blogspot.com

Words Are Hard!

Recently one of my son’s buddies spent the night. Whenever this charming and amusing young man would get tongue-tied, he would grin and quip, “Words are hard.” Upon hearing him say this a time or two, I told him I was stealing his line for my blog. After all, as one who spends many hours a week working with words, I would be lying if I did not say that, at times, “Words are hard!”

Words are hard!
Words are hard!

For many people, writing is one of the most difficult chores out there. Yes, they recognize the value of a properly written website, but the thought of spending time crafting web content that flows and gets the message out is intimidating. Add in things like understanding search engine optimization (SEO) and incorporating pics, managing social media pages and producing a newsletter and you have moved beyond “words are hard” on to “I hate writing!”

Fortunately, when you hire Write Away Copywriting, you don’t have to bogged down with finding the right word(s). Rather, you can hand that job off to me. I will be glad to take on the writing process for you so you can focus on elements such as helping current clients, reaching out to potential clients and developing new ideas and products. I will take time to learn about your service/industry and will then create SEO content that is perfect for both web crawlers and people, alike. By hiring a copywriter, you can pass the job of Finding the Right Words off to someone else.

So, the next time you are facing a writing project and find yourself thinking “words are hard”, don’t stress out. Just contact Write Away and take writing off of your To Do List. I look forward to hearing from you!

 

Words image from Constant Contact.
Child's pic, used with permission.

 

Being Number 1– Having a Web Presence is Important!

2012.05.02_seoWhether you are competitive or not, we all like to be in first place. But when it comes to SEO and being found on the Web, there is no greater pleasure than discovering that your website is listed in Google’s top spot….or at least being listed on the first page.  However, this does not happen merely because one has included their primary keywords through out their website, and set up several social media accounts. It takes work.

Having a top ranking webpage means spending time each week at your pc (or whatever mobile device you use) making social media post, interacting with others on the various social platforms, writing monthly blog posts, and ensuring that your site’s SEO practices continue to meet any changes that Google may send. In addition, it means making sure that your website is mobile device friendly -after all, well over 80% of today’s web user are searching the web on something other than their computer.  All in all,   being found on the first page of  Google -or even just keeping up with all the many actions needed to keep your social media followers engage- can be a large part of your week…or it can be a job that you pass off to someone else in your company.

For many large companies, they have a team of people who handle each of these aspects, so the sales persons, designers, marketers, etc. can focus on bringing more business. But if you are a smaller company, then you might find yourself deciding that things like social media and blogs aren’t really that important. This could be a costly mistake! Rather than overlooking blogs and social interaction too time consuming, contact Write Away about managing these job for you.  WAC is always happy to step in and help you keep your web presence on track. Contact WAC today to learn more.