A mother brought her young son to the optometrist because he had complained that he could not see everything that was written on the blackboard. The child is an excellent reader, so the doctor opted to use the traditional alphabet-based eye chart.
The doctor pointed to one of the smaller rows and asked the boy if he could read it. The boy replied, “No, Sir.” The doctor then pointed to a row with larger letters, and again asked, “Can you read this?” The little boy again answered, “No, Sir.” As the doctor moved up the chart, the little boy said that, no, he could not read the row. Finally, the doctor reached the second row from the top– the one just below the big “E” – and once again, the little boy replied that he could not read it.
By now, the doctor and the mother were quite concerned. The optometrist finally asked, “Are you sure you cannot see the letters?” The little boy replied, “Oh! I can see the letters but you asked if I could read it and none of the letters in the rows of letters made words!”
Conclusion: Be sure the words you use convey the message you want the recipients to receive.
Writing for the Web is no different. You have to not only use your company’s keywords, but you need to use then often enough –without overdoing it – to be noticed by the search engines but without forgetting that you are writing for people. After all, keywords are not just important to your Website content, but if you wish to be found on the Web, you need to use them as part of your social media updates, PPC campaigns, landing pages and blog posts.
However, not every company specializes in writing for the Web (also known as Search Engine Optimization) or has time to learn the nuances of SEO writing. As a result, their online presence suffers. This is where NC copywriting professional, Write Away Copy Writing is there to help. Whether it is through providing SEO rich Web content, making weekly/daily social media posts, writing company newsletters or providing keyword rich blog posts, Write Away Copywriting would love to help you get found on the Web. Contact J. Slagell, your NC SEO copywriter today to learn how the words you use for your business can be incorporated into website and social media posts so that your intended recipients are getting the message you want them to receive.