Tag Archives: website writing

It’s in the Cookies!

 

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I love Chinese food! From Moo Goo Gai Pan to Wonton Soup and Egg Foo Young to Spicy Orange Chicken, the spices and textures there comprise a well-planned Chinese meal. But, perhaps as much as the food brings pleasure, I love to open the fortune cookies and read their words of “wisdom”. (By the way, did you know that fortune cookies are not actually Chinese? Rather, they are based on a Japanese recipe and then made popular by Americans.)

Shown here are some fortunes I have received in recent months. No, I don’t base my work – or life- on the little slips of paper, but I must say these four have definitely given me something to think about.

What about you? Do these statements inspire you? What actions do you need to take? If your answer includes developing SEO web content, publishing blog posts, writing newsletters or making the most of social media, then talk to Jan at Write Away Copywriting to learn how to get started. I will be happy to help.

Choosing the Game Plan for Your Company Website

footballfieldI love football! The camaraderie in team spirit, the thinking and strategizing, the physicality and the competiveness all work to make it a great game. But, in order for a team to be a success, they must have a solid game plan. Your business is no different. To have a profitable business, you must have a game plan.

Your plan will be different from the company’s down the block, but you must put some intentionality into what you want you to accomplish. However, sometimes it can be difficult to determine what direction to take for your business, especially when it comes to building a website. You may struggle with whether to have an Events page versus a Blog spot, if you should have a Company History page or an Employee Bio page-or perhaps both.

If you need help in moving forward with your game plan for creating an online presence, then it’s time to talk to a web developer about what needs to be done. This is similar to when the coach lays out the approach for the upcoming game. Whether you enter the discussion with a web developer carrying your tablet or notebook, expect to get answers for the following:

  • How many pages your site must have to fully represent your company?
  • Will you have a blog or an events page? You should have at least one of these, as you don’t want your page to be static or Google is unlikely to notice its existence.
  • To what social media platforms will you link?
  • How much do you want to invest in building your website and its ongoing management?

These are but a few of the questions you will be asked as you craft your wining game plan, but they are very necessary to building an online presence. If you need direction in finding a trustworthy web developer, be sure to contact some of these web developers:

These are all friends of North Carolina copywriter, Write Away Copywriting. They will be happy to help you with the design and content of your website. And, if you should prefer to not do the writing for your website’s content, don’t hesitate to contact J. Slagell. Get started on your web presence game plan today so you can score a touchdown sooner and not later!

Creativity: Writing is not for Everyone!

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The writing process is more than merely having a good idea. It is time spent researching your topic and determining the best way to present your findings. For some people, the writing process is far more intimidating than the development aspect, but both portions are necessary in showcasing your new idea. If you have realized that you would much rather be on the design and developing side rather than the writing and advertising side, then don’t beat yourself up over it. After all, everyone had different skill sets.

And, even if your product is unlike anything that has ever been showcase, Write Away Copywriting can help you promote your product. Janet S. is happy to tour your facility to see what you can do, will take notes so that your product or services can be well represented and even get you set up on social media pages, so that you can get the word out about who you are and what you do. You don’t have to be a writer…just focus on the creativity and let Write Away do the rest. If you have questions about WAC can help, please contact Jan S. today.

 

Writing According to Calvin & Hobbes

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I love Calvin & Hobbes! Their imagination, silly antics and exciting adventures are a great example of of living life to its fullest—even if some their ideas and  supposed adventures may be a bit far fetched! Of course, it is the most outrageous adventures that often have the most profound comments.

 It’s a lot like the life of a copywriter. We are often asked to write about products or processes that are unfamiliar and that results in an adventure in learning —and for me, that never gets old.  I love it when I am approached by a  new client as that means I will be learning about a new topic, and conversely, it is awesome when I am asked by an existing client  if I would be willing to learn how to (fill in the blank) so they can take that particular job off their To Do list. In both situations, I get to learn something new, and that is part of what makes my job so much fun.

So to those who are already a part of the Write Away family, thanks for all the opportunities to learn. And, to those who are in need of a copywriter, be sure to drop me a line at jslagell@writeawaycopywriting.com. I look forward to hearing from you!

Life is Good! What’s Happening at Write Away Copywriting

It’s been a while since I have written here, but it’s not because I’ve been on sabbatical. Rather, I have been working on a variety of writing projects. However, the busyness of writing has been worth it. I have recently had articles about the use of “hidden” cameras, as well as a later article on dentists in the Chapel Hill, NC area,  published at Southern Neighbor magazine (If you would like a PDF of the articles, let me know). and even more recent, I am now working as the Content Editor of CouponClaim.com. I have also been busy with a wide assortment of research and writing projects for 30 states, as well as writing about the home security industry. Needless to say, life has been busy—but it is very good.

The World of Copywriting: Making the Most of Your Website

In days gone by, if you wanted to advertise your business, it was necessary to spend large amounts of money on printed ads, signs, and media. And, while much of that still holds true today, these are no longer the standard in advertising.  The newcomer to the advertising world is the internet. After all, many people are so busy with work, school, family, sports, etc. that spending hours at the store shopping for just the right items is time they don’t have. To counteract that, the wise service provider is including on-line shopping, customer reviews and coupons, all available at the click of the mouse. Consequently, one of the best ways to make sure that your website ranks high on a web search is through the use of Search Engine Optimization (SEO).

By definition SEO is “The process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion.” Ideally, you want your website to rank high on the list generated by web searches so that you will have more “hits” on your site.  There are several methods that allow a copywriter to decide what the best words/phrases are to ensure high placement on this list.  When you decide to upgrade (or build) your website, you will want to be sure that the content writer understands search engine optimization and will be employing SEO as part of their writing.

When it comes to the actual content of your webpage you can either supply the copywriter with the basic information you want posted and have them insert/edit it to meet search engine optimization needs or you can simply provide the ideas/products to be discussed and ask the copywriter to do the research. Depending on the method chosen, the copywriter will then begin writing your webpage content.  If you opt to have the copywriter do the research, they will employ a variety of research methods ranging from the use of books and magazines, interviews, polls and web sources. Of course, the more work the copywriter has to put into the research and writing process, the more it is likely to cost.

Taking time to explain the needs of your webpage is important. Be sure that your copywriter understands what you are looking to accomplish.  This will result in web content that is more pleasing as well as more SEO friendly.