Tag Archives: Write Away Copywriting

Social Media: Try it – You Just Might Like It!

pic from en.wikipedia.org
pic from en.wikipedia.org

Not long ago, I had the privilege of being a part of a educational event at a local university. It was my “job” to pretend to be suffering with pains similar to  having a bladder or kidney problem. It was up to the students to ask enough questions to determine the cause.  This was an activity far removed from my normal day, and one that I greeted with excitement, and even a bit of trepidation. After all, I am more of an observer, and prefer to avoid drama of any kind.

However, the day was actually quite enjoyable. I found that stepping outside of the box was more fun than anticipated and I got to meet some really great people.  And, even better, I found that with each new “doctor” I met, the more comfortable and easier the acting became.  I found I anticipated the questions, knew better how to answer and learned a bit about what it takes to train to be a physician.

My experience with acting is often how people feel about using social media or blogging about their company. Taking that first step and setting up a social media page might be intimidating. There are “all those” questions to answer, and the job of finding the right pictures. Then, you have to spend time each week posting things that are engaging and interesting. These tasks can seem daunting, so people often choose to merely observe other businesses on Facebook, Twitter or other platforms rather than get involved with the “drama” of social media.

But, just as I was a bit uncertain at the outset of my day of being a patient but later found it was actually a bit fun, those companies that take the plunge and set up a social media profile (or two….) usually find that while it may initially seem difficult, with practice it becomes a great way to engage with others. By using social media to promote who their company is and how others can benefit from using their products and services, they build up their customer base and develop a strong presence on the Web.

No,  the first few social media updates may not go viral (chances are, they won’t!) but with practice and perseverance, a social media page can be a strong tool in your marketing toolbox. So, don’t just sit back observe the social media scene, get out there and give it a go. You might just find that you like it.

 

Having Fun yet Staying Busy!

busy-calendarWhen one owns their own business, it is nice to stay busy. Consequently, it is easy to say, “Yes” each time someone asks if you can do something.  But sometimes I look at my calendar and I think, “My goodness, what was I thinking when I agreed to that many projects for this week!” It is then that I realize that I truly do love my job because no matter how daunting a calendar might look, I find that I love the challenge and the opportunity to learn new things. Yes, there are weeks that are busier than others, but I also love the feeling I have when on Friday afternoon, I look back and realize that my crazy busy week was also one filled with learning and adventures.

This month, I have been asked by a client to read the book, Crazy Busy: A (Mercifully) Short Book about a (Really) Big Problem by Kevin DeYoung.  In reading it, I have learned many tips that will help in both my business and personal life. Also as part of this month’s work, I was blessed to be asked by ClickReady Marketing to write about one of my other passions–cooking! So for a few days, I got to read -then write – about grilling, barbecue and seafood. Yes, I love my job!

So, while I have been busy with work, there are often times that the work feels more like play. Those are the weeks when I am especially glad that I don’t punch a time clock.  Rather, I am blessed to work hours that suit my schedule and fill my calendar with work I enjoy. So to all you who help send me work requests, thanks! You allow me to have fun while staying busy!

 

(Image from stickyegg.com)

Why New Year’s Resolutions Don’t Work

C & H resolute

 

How are those New Year’s Resolutions Coming? Did you make a long list of resolutions for 2013? Maybe they included getting into shape, starting a business blog or newsletter , getting involved with a community outreach group or perhaps saving more money. After all, those, and many other similar goals, are viable resolutions with great benefits. Unfortunately, they are also resolutions that can be hard to implement into an already busy schedule. Earlier this year, my pastor shared some reasons why New Year’s resolutions don’t always work and I thought I would pass them along.

We try to accomplish them in our own power.
Most are incremental and not immediately transforming.
Most of them are outcome based, rather than action based.

So, if you have begun working on those resolutions and are wondering if it they are really worth it, don’t despair.  Keep on working at it. In fact, whenever you start something new, researchers have found that it must be done 21 times to become a habit. Of course, if you are finding that the resolution to “Start a blog post or newsletter” really isn’t your thing then perhaps you will find that it is beneficial to hire a writer to do it for you.  If that is the case, contact Write Away, and before you know it, those writing resolutions will be taken care of.