Best SEO Practices: Getting the Most From Your Website

If you have a website, then you have already scored important space on the Web. However, having a website isn’t enough. You must also take time to ensure that your SEO is up to par. Use these tips to boost your rankings in search engine results and improve your SEO.

17 Best SEO Practices

  1. Know your audience – Choose words, emotions, images, etc. that will engage them. Also, think about how what you offer relates to your client’s needs or interests.
  2. Pay attention to your competition, and note what key words/phrases seem to be working well for them. Then, leverage this knowledge to connect your audience with your content.
  3. Be sure to use headlines and headers that include your keywords. This also makes it easier to engage your readers and help them find the information they want.
  4. Write with featured snippets in mind. These are the tidbits that Google Search will pull to answer questions based on queries.
  5. Use images, and be sure to include keywords as part of the meta description. Also, images help break up copy making it more engaging and easy to read. An article with relevant images will get 94% more views than a post without pictures.
  6. Readability – Be sure that the content is not just written well, but is easy for readers to understand as well as focus on. Keep sentences to no more than 25 words -ideally less- as much as possible, and paragraphs to a maximum of 5 sentences.
  7. Post articles/content to your site domain. Sure, posting to sites like LinkedIn or Reddit is helpful, but you want your readers to come to your site first!
  8. Take advantage of social media. Know what platform works best for your business and be sure to post links to your website content there. Include your site’s keywords in your social media posts whenever possible – but not to the extreme, as you want your social posts to be engaging and sociable rather than stilted.
  9. Link internally by connecting information on one page to content on a different page on your website.
  10. Frequently monitor your efforts to see what keywords, phrases, marketing approaches, etc. are working for you. Adjust as necessary.
  11. Be sure to write meta descriptions that engage readers as they scroll through search engine results.
  12. Always have a Call to Action. Readers need to know what it is you want them to do.
  13. Use bullet points and numbering to make it easier for readers to locate information.
  14. Have Jump Links. This allows a site guest to jump from info at the top of a page to a different part of the page, without needing to scroll through all of the page’s content.
  15. Use a Data Map to determine what the FAQ are for your industry and be sure to include that info on your site.
  16. Be consistent and correct. The more often and consistently you post, the more your site will come up in searches. In addition, be sure to check all facts and information you post. Link to sites to supporting data. Do original research as well. Don’t rely on others to provide stats and intel. Consider performing tests and queries within your own business/industry.
  17. Improve page speed. Slow loading pages frustrate site guests, and they are likely to leave your website without even giving it a chance. One report showed that half of shoppers will not wait more than 3 seconds for a retail page to load, and a Nielsen research found that most users will leave pages within 10 -20 seconds.

This is just a handful of ways that you can boost your website’s SEO. If you would like to learn more about improving your website content or boosting your search engine results ranking, contact Write Away today.

Integrating Digital & Traditional Media

Did you know….

  • 23% of Americans still read a paper copy of a daily newspaper.
  • 48% still listen to local radio.
  • 82% of consumers say they trust print advertising.
  • 80% trust television advertising when making a purchasing decision
  • 76% trust direct mail advertising.
  • 87% of the Millennial generation still buy the print version of textbooks – even when the eBook is offered free.  Why? Because they are stating they prefer print because it’s easier to follow stories.

When all is said and done, getting the word out about your product using traditional media is still an effective approach.  In fact, a MarketingSherpa study found that email is the only digital medium that ranks a 50% engagement rate, as consumers typically have signed up to receive the information.

As a business owner this should drive home just how necessary it is to make use of every available means of getting the word out about your company.  So how can you combine traditional media with digital media? Here are a few tips to consider:

·      Be sure your branding is consistent – no matter the media form used! Keep the same colors, font, images, etc. whether electronic or traditional.

·      Keep up with the results of each type of media used. This will help you know where to invest your media budget.

·      Integrate your online presence with your traditional advertising approach. Mention your website and social sites on any print, radio or television spot. It should be a seamless approach to engagement.

·      Be organized and thoughtful in your approach to media. Think about your niche and the audience you will be reaching with each type of media and then design the media campaign(s) with that focus.

·      Use pictures, video, radio announcements, etc. that tell a story and draw people in. People like stories so be strategic, real, and inspirational – traditional media thrives on this, as does the social media world.

·      Remember that social media is only one part of the story. People still use traditional media as a news source.

So, if you are looking for a way to get the most from your advertising budget, then integration not segregation is the key. Electronic media and traditional media can coexist. By using traditional media, you can reach a large audience that is often ignored, but if you ignore the digital you will miss a significant portion of your audience. It’s all about determining what mediums work for your needs. Look for ways both digital media and traditional media can help improve your business and use them to your advantage.

If you are interested in navigating the world of social media, but have no idea where to start, don’t despair.  Write Away Copywriting is happy to set up and manage your social media platforms. Contact a social media professional today.