Having a blog on your website is a great way to boost your site’s SEO, but only if you take the time to post to it on a regular basis. In fact, many experts recommend posting at least once a week. But for many of us, that is a steep assignment as life and the daily needs of running a business can get in the way of blogging. For others, it might not be the time involved for blogging so much as having ideas for the posts.
If you fall into this latter category, then you are not alone. Write Away Copywriting has some ideas and tips for your next blog posts.
Be informed of the latest changes, new products, etc. in your industry so you can share that information with your readers.
Lessons learned about running your business are not only inspiring but lets others know that they can overcome obstacle, too. It also lends some credibility to you and your business.
Ongoing saga of what is going on at your company. Do you have a new product or service? Perhaps you have hired a new sales rep or expanded your service area. Letting your readers know what is going on helps them connect and builds loyalty.
Goals you are working towards also lets people know where your company is headed.
Surveys are a great way to get customer feedback or to ask leaders in your field for their input. Consider posting pictures with names and companies of the survey contributors, as way to boost link opportunities, as well.
Blog posts are a fun way to generate interest and excitement about what is happening at your company. They don’t have to be long, technical diatribes, just something that keeps site guests engaged and wanting to hire you or use your products. So, don’t let that blog page sit empty…write a blog post this week!