I-marketing, and link building, and SEO writing…Oh my! The days of simply tacking an announcement on the post office bulletin board or buying an advertisement in the town paper and netting record-breaking sales are long gone. Today’s businesses, in order to be successful, are now required to reach potential customers through a wide variety of marketing approaches ranging from the world-wide web and social networking sites as well as tried and true venues like the printed word. Businesses must implement savvy SEO writing and marketing, a variety of link options, and assortment of ways to contact them-all while making the consumer feel important and special.
So what are some of the most effective ways to reach customers? Well, depending on who you ask the answers may vary, but one of the most consistent responses is that of social networking sites such as Facebook or Twitter. These sites are easy to use and offer a greater customer base than by using snail mail, telemarketing, or even e-mail advertisements. If you are not familiar with the business opportunities available through these sites, then take some time in the near future to tap their potential.
Once a customer visits your site, you will want to keep them there long enough to seal the deal. You can do this through effective sales, maintaining an order history, suggesting related products or services or by providing quality reading material that align with your site’s products, services and interest. You can implement surveys or offer feedback forms, provide live chats or a customer review section but whatever you opt for, you want it to be easy for customers to use.
So get connected with the latest and greatest the Internet has to offer, be persistent in marketing and SEO techniques and watch your business begin to grow. No, it won’t happen overnight, but with perseverance and patience, you will see an increase in business.
It’s been a while since I have written here, but it’s not because I’ve been on sabbatical. Rather, I have been working on a variety of writing projects. However, the busyness of writing has been worth it. I have recently had articles about the use of “hidden” cameras, as well as a later article on dentists in the Chapel Hill, NC area, published at Southern Neighbor magazine (If you would like a PDF of the articles, let me know). and even more recent, I am now working as the Content Editor of CouponClaim.com. I have also been busy with a wide assortment of research and writing projects for 30 states, as well as writing about the home security industry. Needless to say, life has been busy—but it is very good.
In days gone by, if you wanted to advertise your business, it was necessary to spend large amounts of money on printed ads, signs, and media. And, while much of that still holds true today, these are no longer the standard in advertising. The newcomer to the advertising world is the internet. After all, many people are so busy with work, school, family, sports, etc. that spending hours at the store shopping for just the right items is time they don’t have. To counteract that, the wise service provider is including on-line shopping, customer reviews and coupons, all available at the click of the mouse. Consequently, one of the best ways to make sure that your website ranks high on a web search is through the use of Search Engine Optimization (SEO).
By definition SEO is “The process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion.” Ideally, you want your website to rank high on the list generated by web searches so that you will have more “hits” on your site. There are several methods that allow a copywriter to decide what the best words/phrases are to ensure high placement on this list. When you decide to upgrade (or build) your website, you will want to be sure that the content writer understands search engine optimization and will be employing SEO as part of their writing.
When it comes to the actual content of your webpage you can either supply the copywriter with the basic information you want posted and have them insert/edit it to meet search engine optimization needs or you can simply provide the ideas/products to be discussed and ask the copywriter to do the research. Depending on the method chosen, the copywriter will then begin writing your webpage content. If you opt to have the copywriter do the research, they will employ a variety of research methods ranging from the use of books and magazines, interviews, polls and web sources. Of course, the more work the copywriter has to put into the research and writing process, the more it is likely to cost.
Taking time to explain the needs of your webpage is important. Be sure that your copywriter understands what you are looking to accomplish. This will result in web content that is more pleasing as well as more SEO friendly.