Just having a website is no longer enough. Today’s savvy business owner must keep up with Web trends, use social media, write newsletters or blog posts, plus be in the know about the latest advances in your current field. With so many jobs to do, it can be easy to let things slide or to get overwhelmed. How can you manage everything? By breaking it down into bite size jobs, and delegating jobs you don’t have time for or interest in.
When it comes to time and job management, perhaps one of the most necessary, but still overlooked, aspects of promoting your business is through an online presence. But, like other elements in business, the challenges of building a Web presence can be handled by breaking the job into smaller steps. To help you begin building a Web presence, ask yourself these questions:
What do you want your website to look life?
- Does it explain who you are or what you do?
- What is it that makes your product/service stand out?
- Are there pics of your product or services posted on your website?
- Do you know what your site’s keywords are (or should be)?
- Do you have employee bios, company history or other elements that lead to personality and credibility?
What are you doing about social media?
- What platforms are you using? The top four are Facebook, Twitter, Google Plus and Pinterest, but LinkedIn, Foursquare, Tumblr, and Yelp should not be overlooked. However, not every one of these platforms is a perfect fit for every business, though it is safe to say that Facebook and Twitter should not be overlooked by any business.
- If you do have social media pages, how often are you posting? Social media pages must be used –at the very least, 1-day a week to be of use. Your posts need to not just promote special events and services offered but also encourage engagement, build rapport with your customers and add personality.
- Social media pages can be a big asset but only if managed. There will often be people who leave high praise on your page, but there can also be negative comments. Be sure to watch for the negatives so you can deal with the problem sooner, not later.
How are you getting the word out about your company? Do you…
- Send out a newsletter?
- Write link articles?
- Write at least one blog post a month?
- Have you ever held a lunch and learn event for local businesses?
- Are you involved with local events where you can share what you do?
- Take advantage social media advertising campaigns?
These are but a smattering of bite-size actions to consider as you build your Web presence. If you need help with social media, blog posts, articles or other writing elements, contact Write Away Copywriting, to learn how Jan can help.