You don’t have to be an expert to maintain a presence on social media. However, you do need to have a strategy, a plan and a commitment to make your presence known. If you have never given any thought to what you want your social media platforms to look like, then there is no time like the present.
Here are a few things to keep in mind;
- Determine who your audience is (or who want it to be).
- Decide how often and when you will post.
- Study the various platforms, paying special attention to the most popular- Facebook, Twitter, Google Plus , LinkedIn, Pinterest, and Instagram. Keep in mind that not every business will work on every platform. For instance, while the first four will work great for nearly every business, Instagram and Pinterest might not.
- Choose a cover photo and profile picture that expresses who your company is and what you do. Be sure to use the same images on every platform as this adds credibility and helps with branding.
- In most cases, shorter posts are better than long ones.
- As much as possible, include a picture as part of the post. Ideally, the picture should be original to you/your company. When it isn’t be sure to give credit to the source.
- Be sure to check for spelling, punctuation or grammar errors.
- Don’t be afraid to post something that might be controversial. This often encourages reader engagement.
- In making a social media post, ask yourself the following: Is it educational? Is it entertaining? Is it encouraging? The more of these you can answer, “yes” to the better the post.
- Consider linking back to your website whenever possible. This is referred to as signposting, and provides external links.
- Don’t make every post about yourself. Ideally, only 20% of your posts should be about you. Otherwise, your followers will get bored with what you have to say.
- Did you use #hashtags and keywords that go with your business?
These are but a few tips for developing a social media presence. Develop a plan that works for you and then commit to it. Need help? Contact Write Away to manage your social media platforms for you.
(image from imforza.com)