Tag Archives: SEO Content

WAC Updates

Words Are Hard!

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Recently one of my son’s buddies spent the night. Whenever this charming and amusing young man would get tongue-tied, he would grin and quip, “Words are hard.” Upon hearing him say this a time or two, I told him I was stealing his line for my blog. After all, as one who spends many hours a week working with words, I would be lying if I did not say that, at times, “Words are hard!”

Words are hard!
Words are hard!

For many people, writing is one of the most difficult chores out there. Yes, they recognize the value of a properly written website, but the thought of spending time crafting web content that flows and gets the message out is intimidating. Add in things like understanding search engine optimization (SEO) and incorporating pics, managing social media pages and producing a newsletter and you have moved beyond “words are hard” on to “I hate writing!”

Fortunately, when you hire Write Away Copywriting, you don’t have to bogged down with finding the right word(s). Rather, you can hand that job off to me. I will be glad to take on the writing process for you so you can focus on elements such as helping current clients, reaching out to potential clients and developing new ideas and products. I will take time to learn about your service/industry and will then create SEO content that is perfect for both web crawlers and people, alike. By hiring a copywriter, you can pass the job of Finding the Right Words off to someone else.

So, the next time you are facing a writing project and find yourself thinking “words are hard”, don’t stress out. Just contact Write Away and take writing off of your To Do List. I look forward to hearing from you!

 

Words image from Constant Contact.
Child's pic, used with permission.

 

WAC Updates

5 Ideas for Blog Posts

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5 Blog post ideas for the tired blogger (pic from www.gapyear.com)

Having a blog on your website is a great way to boost your site’s SEO, but only if you take the time to post to it on a regular basis. In fact, many experts recommend posting at least once a week. But for many of us, that is a steep assignment as life and the daily needs of running a business can get in the way of blogging. For others, it might not be the time involved for blogging so much as having ideas for the posts.

If you fall into this latter category, then you are not alone. Write Away Copywriting has some ideas and tips for your next blog posts.

Be informed of the latest changes, new products, etc. in your industry so you can share that information with your readers.

Lessons learned about running your business are not only inspiring but lets others know that they can overcome obstacle, too. It also lends some credibility to you and your business.

Ongoing saga of what is going on at your company. Do you have a new product or service? Perhaps you have hired a new sales rep or expanded your service area. Letting your readers know what is going on helps them connect and builds loyalty.

Goals you are working towards also lets people know where your company is headed.

Surveys are a great way to get customer feedback or to ask leaders in your field for their input. Consider posting pictures with names and companies of the survey contributors, as way to boost link opportunities, as well.

Blog posts are a fun way to generate interest and excitement about what is happening at your company. They don’t have to be long, technical diatribes, just something that keeps site guests engaged and wanting to hire you or use your products. So, don’t let that blog page sit empty…write a blog post this week!

WAC Updates

Say What You Mean: Using Keywords in Your Online Presence

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Snellen_chart.svgI was recently told the following story:

A mother brought her young son to the optometrist because he had complained that he could not see everything that was written on the blackboard. The child is an excellent reader, so the doctor opted to use the traditional alphabet-based eye chart.

The doctor pointed to one of the smaller rows and asked the boy if he could read it. The boy replied, “No, Sir.” The doctor then pointed to a row with larger letters, and again asked, “Can you read this?” The little boy again answered, “No, Sir.” As the doctor moved up the chart, the little boy said that, no, he could not read the row. Finally, the doctor reached the second row from the top– the one just below the big “E” – and once again, the little boy replied that he could not read it.

By now, the doctor and the mother were quite concerned. The optometrist finally asked, “Are you sure you cannot see the letters?” The little boy replied, “Oh! I can see the letters but you asked if I could read it and none of the letters in the rows of letters made words!”

Conclusion: Be sure the words you use convey the message you want the recipients to receive.

Writing for the Web is no different. You have to not only use your company’s keywords, but you need to use then often enough –without overdoing it – to be noticed by the search engines but without forgetting that you are writing for people. After all, keywords are not just important to your Website content, but if you wish to be found on the Web, you need to use them as part of your social media updates, PPC campaigns, landing pages and blog posts.

However, not every company specializes in writing for the Web (also known as Search Engine Optimization) or has time to learn the nuances of SEO writing. As a result, their online presence suffers. This is where NC copywriting professional, Write Away Copy Writing is there to help. Whether it is through providing SEO rich Web content, making weekly/daily social media posts, writing company newsletters or providing keyword rich blog posts, Write Away Copywriting would love to help you get found on the Web.  Contact J. Slagell, your NC SEO copywriter today to learn how the words you use for your business can be incorporated into website and social media posts so that your intended recipients are getting the message you want them to receive.

Copywriting, SEO Content, SEO Copywriter

What is Copywriting? Common FAQs about SEO Writing

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Do you spend long hours at your computer working on your web content when you would rather be doing something else? If you own your own business, chances are, the answer is yes. What if you could outsource some of that writing work? Then you would have time to do the things you love. One option is to hire a Web Copywriting provider.

What is a Copywriting provider? A Copywriting provider is someone whose sole purpose is to see that your website, and perhaps the sites that you design for others, have SEO friendly web content. When you have someone else doing the Copy writing then you have more time to pursue hobbies, being a part of family activities, or building your business through personal interaction with clients and potential customers. Perhaps, you are creating a company website, but don’t how to best promote yourself on the Web? Hiring a Copywriting provider makes it easy to get SEO friendly web content without having to do the copy writing yourself, thus giving you more time to do other things.

Copywriting FAQs

What types of work can be done by a copy writing provider? The short answer is any type of writing. However, there is more to Web writing than just putting a series of sentences together. In particular, a good copywriter will have an understanding of SEO (search engine optimization) and employ SEO writing practices in the material they produce. In addition to writing for the Web, a copywriter may also compose speeches, video scripts, newsletters, reports, product reviews, product directions and virtually any other type of writing.

Can a Copy writer do copyrighting? No. Copywriting is not the process by which you secure legal protection for something you have invented or created.

So what is a Copywriting provider? In its most exact definition Copywriting is, “The art and science of writing words to promote a product, a business or an idea.”

Why hire a copywriter? He or she has taken the time to learn something about your business, so that the Copywriting provided doesn’t just talk about what you offer, but sells the product. When this is done properly, your sales will be higher. In addition, a copy writer understands how to create web content that engages the consumer and increases a site’s search engine ranking.

What should be expected of a SEO writing provider? A person who does SEO writing will select, create and connect words that persuade the consumer to take a specific action resulting in a larger customer base.

If you have a website and are interested in seeing it claim a top spot in search engine rank results, it is vital that you hone your Copywriting skill. Or perhaps, you would rather hire an SEO copy writing specialist to do the writing for you? One of the nicest benefits of hiring an SEO writing provider is that you will be able to move writing web content from your “To Do” list to the “Done” list. Either way you choose, Copywriting is one of the most important elements of your business website.

Interested in reading more about Copywriting? Check out the material here.