Say What You Mean: Using Keywords in Your Online Presence

  I was recently told the following story: A mother brought her young son to the optometrist because he had complained that he could not see everything that was written on the blackboard. The child is an excellent reader, so the doctor opted to use the traditional alphabet-based eye chart. The doctor pointed to one… Continue reading Say What You Mean: Using Keywords in Your Online Presence

Content Writing: Who to hire for writing content on your Website

In the world of online businesses and SEO Content Writing, “Content is king.” This is because having new web content on a regular basis allows search engines to know that your website is alive. However, writing content takes time and when you run your own business you may not have the time to devote to… Continue reading Content Writing: Who to hire for writing content on your Website

In the Know about I-marketing, and link building, and SEO writing

I-marketing, and link building, and SEO writing…Oh my! The days of simply tacking an announcement on the post office bulletin board or buying an advertisement in the town paper and netting record-breaking sales are long gone. Today’s businesses, in order to be successful, are now required to reach potential customers through a wide variety of marketing approaches ranging from the world-wide… Continue reading In the Know about I-marketing, and link building, and SEO writing

The World of Copywriting: Making the Most of Your Website

In days gone by, if you wanted to advertise your business, it was necessary to spend large amounts of money on printed ads, signs, and media. And, while much of that still holds true today, these are no longer the standard in advertising.  The newcomer to the advertising world is the internet. After all, many people… Continue reading The World of Copywriting: Making the Most of Your Website