I love Chinese food! From Moo Goo Gai Pan to Wonton Soup and Egg Foo Young to Spicy Orange Chicken, the spices and textures there comprise a well-planned Chinese meal. But, perhaps as much as the food brings pleasure, I love to open the fortune cookies and read their words of “wisdom”. (By the… Continue reading It’s in the Cookies!
You don’t have to be an expert to maintain a presence on social media. However, you do need to have a strategy, a plan and a commitment to make your presence known. If you have never given any thought to what you want your social media platforms to look like, then there is no time… Continue reading Are You Ready for Social Media?
When one owns their own business, it is nice to stay busy. Consequently, it is easy to say, “Yes” each time someone asks if you can do something. But sometimes I look at my calendar and I think, “My goodness, what was I thinking when I agreed to that many projects for this week!” It… Continue reading Having Fun yet Staying Busy!
Did you know…. 23% of Americans still read a paper copy of a daily newspaper. 48% still listen to local radio. 82% of consumers say they trust print advertising. 80% trust television advertising when making a purchasing decision 76% trust direct mail advertising. 87% of the Millennial generation still buy the print version of textbooks –… Continue reading Integrating Digital & Traditional Media
Not long ago, I had the privilege of being a part of a educational event at a local university. It was my “job” to pretend to be suffering with pains similar to having a bladder or kidney problem. It was up to the students to ask enough questions to determine the cause. This was an… Continue reading Social Media: Try it – You Just Might Like It!
While there are many people out there who do not see the value of social media, as a business owner one cannot overlook its use. Of course, for social media to truly effective, knowing a few basics about how to make the most of it is important. These 16 tips will help make using social… Continue reading 16 Tips for Using Social Media to Build Your Business
Some of my best memories of growing up involved word games–specifically, playing Scrabble with my dad. My dad is a pro at Scrabble and it was viewed much like a rite of passage to be able to beat him at this game. My dad plays Scrabble like he does everything he approaches- he plays it… Continue reading Game Time! Playing with Words
So what goals have you set for your business for the upcoming year? Whether it is building a larger client base, starting a newsletter, learning more about social media or perhaps adding a new service, there is always something to learn and explore. And one of the best parts about being a business owner is… Continue reading Stepping Out of Your Comfort Zone in 2018
The writing process is more than merely having a good idea. It is time spent researching your topic and determining the best way to present your findings. For some people, the writing process is far more intimidating than the development aspect, but both portions are necessary in showcasing your new idea. If you have realized that… Continue reading Creativity: Writing is not for Everyone!
In a bygone era, we had two ways to keep up with the world around us –the newspaper and the 6:00 pm news. Today, however, many of us keep up with local, state and world events using the Internet and our social media news feed. Consequently, it is vital that companies are sure to take… Continue reading How Do You Get Your News?