Not long ago, I had the privilege of being a part of a educational event at a local university. It was my “job” to pretend to be suffering with pains similar to having a bladder or kidney problem. It was up to the students to ask enough questions to determine the cause. This was an activity far removed from my normal day, and one that I greeted with excitement, and even a bit of trepidation. After all, I am more of an observer, and prefer to avoid drama of any kind.
However, the day was actually quite enjoyable. I found that stepping outside of the box was more fun than anticipated and I got to meet some really great people. And, even better, I found that with each new “doctor” I met, the more comfortable and easier the acting became. I found I anticipated the questions, knew better how to answer and learned a bit about what it takes to train to be a physician.
My experience with acting is often how people feel about using social media or blogging about their company. Taking that first step and setting up a social media page might be intimidating. There are “all those” questions to answer, and the job of finding the right pictures. Then, you have to spend time each week posting things that are engaging and interesting. These tasks can seem daunting, so people often choose to merely observe other businesses on Facebook, Twitter or other platforms rather than get involved with the “drama” of social media.
But, just as I was a bit uncertain at the outset of my day of being a patient but later found it was actually a bit fun, those companies that take the plunge and set up a social media profile (or two….) usually find that while it may initially seem difficult, with practice it becomes a great way to engage with others. By using social media to promote who their company is and how others can benefit from using their products and services, they build up their customer base and develop a strong presence on the Web.
No, the first few social media updates may not go viral (chances are, they won’t!) but with practice and perseverance, a social media page can be a strong tool in your marketing toolbox. So, don’t just sit back observe the social media scene, get out there and give it a go. You might just find that you like it.