Just because you have a blog spot on your website does not mean that you will automatically have a multitude of site guests. Many websites have blogs or news pages, but they haven’t posted anything in months! When this happens, the message is being sent that nothing is happening or that they are satisfied with the status quo of their company. And, unless you are having to turn away customers because business is so good you don’t wish to engage more clients, this is not likely the message you want to send.
So, how often should you post something to your blog? Ideally, at least once a month—not that one always manages to do that! Of course, even if it is only every 8 weeks, and then only a brief post, you are still showing signs of life. These signs of life, let the search engines know that you exist and will help your page rank higher on Google, Bing, Yahoo and other search engines.
You should also keep in mind, that blog posts do not have to be written content. It can be a cartoon, a picture, a video or perhaps taking a few minutes to post a client review. In addition, if you have a newsletter that is already being sent out, you can simply reformat –if desired- the newsletter and post it on your blog spot, thus getting two uses for one item!
Perhaps you truly don’t have the time, or even the inclination, to write blog posts each month. Then a great alternative is to hire a copywriter to write for you. In many cases, you can hire a SEO writer to create daily, weekly, or monthly posts for as little as $10 a post. And while you may think this is an unnecessary expense, consider this: Can you afford not to? After all, blog posts will engage site guests and ultimately result in more sales. So, that small expense for blog posts has now become a new account!
Don’t just have a blog spot or news page. Make use of this important element of your website. After all, content is king and a blog is one of the best ways there is to help build your site’s page rank. If you are in need of regular blog posts, but would like to have someone else do the writing, please contact Write Away Copywriting and get started today on building your blog!